Inspiring action that saves pets
SITUATION
In a category defined by ASPCA’s shock-value communications, the leaders of PetSmart Charities wanted to articulate a more positive, authentic vision they could all embrace.
MANDATE FOR CHANGE
Facilitate a unique workshop to give the people behind the charity a chance to express their heartfelt values.
- Executive interviews
- Visual Vocabulary workshop
- Brand positioning
- Brand identity system
OUTCOMES
#1
in revenue within chosen markets
Rescue Waggin’ leads the category with its signature relocation service for Southern-US rescues
Agency: Publicis BOS Group
Other Sprints case studies
Other offerings
BRAND
Reimagining brands to speak to future markets and opportunities.
INNOVATION
Solving for pain points before people know how to articulate them.